Strategic Priorities
Accelerating our Growth
Accelerating our reach and revenue growth opportunity through Venue Managed Services and programming. We are driving innovation forward and connecting with music Fans and Venue patrons to become an even bigger part of the Artist success. As we enter new markets, we establish multi-service partnerships with our technologies, accelerating our growth potential within an estimated total addressable market of $31 billion. While PickleJar’s deep roots began with Artist payments like tipping and gigs, our expanded portfolio of products and services is changing the way money is made and moved in the entertainment industry – with an #ArtistFirst mission.
Operational Integrity
Our strategic intent is to unify key entertainment technologies to fundamentally change the Fan experience through seamless, frictionless commerce and communications. This requires a different perspective of how KYC, financial transactional, intelligent data, content rights holders, and direct-to-fan engagement tools work together to enable customers to discover and support the entertainment properties they love. We see a future where PickleJar technologies provide the first create a 360° view of how Fans and Patrons connect with the music and moments that matter most.
PickleJar is powerful suite of entertainment business software, enabling social commerce, Venue Managed Services, and Artist promotion. Our commitment to continual innovation is a core tenant across our entire business. We view the world through the lens of helping Artists and Venues make more money through technology leadership and the reliable services that differentiate PickleJar. We focus on solutions that “solve a problem” that produce measurable results and “wow experiences” for all members of our community.
Deploying Capital
Our capital allocation strategy underscores revenue acceleration and building stockholder value. Our three key priorities in the coming 12 months emphasize our approach to vertically integrated products and services to deliver strong network effects. Our financial focus areas are : (1) investing in product and service development to strengthen our competitive position, (2) growing our community and deepening their engagement with our products through strategic partnerships, and (3) investing in and acquiring companies to complement our strategic revenue objectives and remove growth barriers. Each of these are accretive to increasing the durable value of the consumer data and behavioral insights captured within the PickleJar Network.
Building a Tenacious Culture
To create the change we envision, it starts with a culture of tenacious people with diverse spectrum of backgrounds, ideas, and life experiences. We have more than a business model, we have an #ArtistFirst mission to unlock human creativity and enrichment – connecting people through the shared experiences of music and entertainment. As we contemplate our aggressive growth plans into new markets with local and regional diversities, it will require a “work for the tip” mindset. After all, that’s what the greatest musicians, creative talents, and entertainers who have brought us joy, redemption and healing have shown us – never give up on what you love.
