High-level identity assurance to strengthen digital engagement between creative artists and followers.
Today, PickleJar Entertainment Group (OTC: NREG), a leading entertainment business software provider, and Famous Brands, a veteran-owned brand development company, today announced a wide-ranging commercial partnership and national sponsorship to support and accelerate the promotion up-and-coming artists and leverage the year-round events calendar as a powerful marketing platform to communicate its brand message to music fans across the U.S.
With this agreement, Famous Brands will feature its nationally recognized and award-winning brand, Merica Bourbon, in the PickleJar Live app and with exclusive content to be featured on the PickleJar Up All Night Radio Show and PickleJar+ Ad Network. Engaging music fans where they are listening has never been more critical. With the ability to activate at official PickleJar events and inside the platform, Mercia Bourbon will aim to connect with consumers in an authentic way, enhancing their fan experience and driving brand loyalty for other Famous Brand products.
“The PickleJar fan base and audience has grown exponentially over the past year, so we are excited to bring exclusive content and unique experiences that PickleJar is known for to our members and music fans,” said Kristian Barowsky, president of PickleJar. ““The addition of Famous Brands to our growing portfolio of partnerships means creating meaningful value for our fans and furthering our support of artists across our entire ecosystem.”
The partnership will extend beyond the nightly radio show and into the fan communities across the PickleJar network. The companies also will collaborate on behind-the-scenes content with artists and exclusive event promotional opportunities. At a local level, Famous Brands will also partner with artist performance events through PickleJar’s growing network of local venues. Together, these partnerships will bring the shared mission of PickleJar and the Merica Bourbon brand into the communities of music fans across the nation.
“As we continue to grow the footprint of our bourbon and vodka brands, we believe PickleJar will introduce a new wave of fans to support their favorite artists though offering premium content and unique moments to PickleJar members,” said Derek Sisson, chief executive officer of Famous Brands. “We want to support PickleJar, their artists and venues, in our collaborative efforts to further enhance and elevate the fan experience in live entertainment market.”
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ABOUT PICKLEJAR ENTERTAINMENT GROUP
PickleJar unlocks the potential of shared entertainment experiences through an integrated suite of software and services designed to inspire human creativity and enrich lives. Developed for the era of social commerce, we continuously work to advance tools to unify the touchpoints of Fan engagement with emerging Artists, mid-sized venues, and global brands. By embedding secure payment technology, data intelligence and content distribution, PickleJar’s innovative Artist promotion programs, Venue Managed Services and wide range of mobile apps create a 360° view of how Fans and Patrons connect with the music and moments that matter most. For more information, please visit investors.picklejar.com
ABOUT FAMOUS BRANDS
Founded in 2008 as a wine import business, the company has grown into a premiere brand development company within the Spirits community. We believe in serving our local community and the support of first responders and veterans while building a business that remains innovative with the highest quality of products. Merica Bourbon is a veteran-owned and veteran-made bourbon that celebrates the history and culture of the United States. It is a distinctively American bourbon with a rich flavor and a smooth finish, perfect for sharing with friends on the rocks or neat. For more information about our brands, please visit https://famousb.com/
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PickleJar Media Contact
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Forward-Looking Statements
This Press Release includes “forward-looking statements.” All statements other than statements of historical facts included herein, including, without limitation, those regarding the plans and objectives of management for future operations of both PickleJar Entertainment Group Inc. (F/K/A PickleJar Holdings, Inc) and its customers or business partners, are forward-looking statements. Such forward-looking statements are based on a number of assumptions regarding the successful implementation of the services which are the subject of the referenced agreements, PickleJar’s present and future business strategies, and the environment in which PickleJar expects to operate in the future, which assumptions may or may not be fulfilled in practice. Actual results may vary materially from the results anticipated by these forward-looking statements as a result of a variety of risk factors, including the Company’s ability to attract and retain customers; changes in laws, regulations and practices; changes in domestic and international economic and political conditions, the as yet uncertain impact of the wars in Ukraine and the Middle East, inflationary pressures, increases in interest rates, and others. See the Company’s Annual Report on Form 10-K filed at www.sec.gov and other documents filed with the SEC for other risk factors which investors should consider. These forward-looking statements speak only as to the date of this release and cannot be relied upon as a guide to future performance. PickleJar expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this release to reflect any changes in its expectations with regard thereto or any change in events, conditions, or circumstances on which any statement is based.