HOUSTON – April 1, 2021 – PickleJar Holdings, an emerging peer-to-peer cashless tipping platform for artists and content creators, announces the launch of the first PickLounge™, an on-premise entertainment activation program to support emerging local artists and musicians through exclusive partnerships with participating venues. The first PickLounge will debut up-and-coming music talent at Mo’s Place located in Katy, Texas.
Two PickLounge events have already been scheduled at the historic Mo’s Place. The first event will feature Nashville-recording artist Brandon Steadman on Wednesday, April 28, 2021 and the second performance features Houston-native Justin Thompson on Thursday, April 29, 2021. The events will include in-person and livestreaming performances by the artists and provide opportunities for fans to use the PickleJar™ iOS app to send cashless gratuity tips and “notes” to the artists. “Notes” are a unique PickleJar app feature that allows for fan engagement with the artist while they are performing on stage.
“These partnerships are not about one-off promotions or busking performances. They are about creating customer communities, instant and measurable buzz with fans and experiences that generate personalized connections between fan and artist,” says Kristian Barowsky, president of PickleJar Holdings. “This is about creating opportunities for people to use the cashless tipping features of our app to connect with and engage with musicians as they play on the stage.”
As part of PickleJar’s live event and entertainment experience strategy, each participating venue will showcase PickLounge performances as a way to help scale their business post the pandemic, engage with patrons and participate in an omnichannel approach to music production through fan outreach and inclusion.
Mo’s Place is known as an influential hotspot and traditional launchpad for the careers of many talented musicians for the past 33 years. With this venue becoming the first official PickLounge, both companies see this partnership of digital extension for entertainment as the next chapter of the Mo’s Place heritage.
“With PickleJar, we saw their PickLounge concept as an opportunity to bring together on-stage and livestreaming in a new way to benefit artists and get them the exposure they need to new audiences,” said Mo, owner of Mo’s Place. “Friends of Mo’s have always supported up-and-coming musicians. So, this was a perfect fit for us.”
Additionally, PickleJar has partnered with other regional promoters to create PickSpots, “pop-up” performances at unique and trendy venues featuring local music in partnership with organizations dedicated to making a social impact. The goal of the PickLounge and PickSpots is to combine music, artist performances and progressive forms of entertainment, technology and marketing to activate consumers and create a powerful social impact on both a local and national level.
For more information including a current list of participating PickLounge venues and PickSpot events, please visit: https://picklejar.com/.
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About PickleJar Holdings:
PickleJar believes artists should have full control over the profitability of their creative talents. Our peer-to-peer payment technology and proprietary performance management tools make it frictionless to receive, manage and move money for musicians, content creators and artists of all kinds on any stage, streaming platform or street corner. Leveraging the deep fintech and music industry expertise of our leadership team, we have launched the first social payments app specifically built to put the #ArtistFirst. The cashless tipping app creates direct engagement between artists and fan, then tokenizes loyalty through a unique rewards program. We are committed to empowering people to maximize their earning potential and realizing their financial freedom in the new Gratitude Economy. Learn more about the “world’s biggest tip jar” at PickleJar.com.
About Mo’s Place:
Located in Katy, Texas, Mo’s Place is celebrating its 33rd Anniversary this year as “the place” that brings you the very best in live music and entertainment. Superstars such as Blake Shelton, Erich Church and Luke Bryan got their start on the Mo’s Place stage. In addition to our concerts, we provide nightly entertainment and events, a full dining experience and great drink specials. For more information, please visit: MosPlaceKaty.com.